LEO’S RED CARPET RAMPAGE
Get Leo the ultimate award or die trying in Red Carpet Rampage, an arcade style platform game where you race down the red carpet on a quest for the ultimate award. Collect as many emmy’s and golden globes as you can along the way. But beware of pushy photographers and watch out for Lady Gaga... And icebergs
This is another very silly idea that came up in a pub and quickly took over our lives for a little while. Its a free-to-play web game that puts you in the shoes of Leonardo DiCaprio as he sprints down the red carpet on his much-anticipated quest for Oscar glory. It was created by Bjorn-Erik Aschim, Max van der Merwe, and Sam Taylor, and marks The Line’s first venture into the world of games
Despite an ambitious turnaround of 3 weeks (never again), the game instantly took off online in a way we couldn’t have imagined. Within 3 hours of posting, it popped up on Buzzfeed and Mashable, quickly followed up by The Hollywood Reporter, GQ, and The Tonight show with Jimmy Fallon. The game has racked up over 3 million plays worldwide, at this point, and continues to receive a surprising number of daily plays.
“The main problem with the possibility of Leonardo DiCaprio winning an Oscar? It won't involve him taking out Lady Gaga, racing Matt Damon down the red carpet”
“Although most analysts seem to think that this is the year Leo finally catches his illusive Oscar, would it really be so bad if he didn’t and “Red Carpet Rampage” became a runaway franchise hit?”
“While the gameplay is addictive, it’s the detail and humor of each challenge that pay dividends for players.”
"Games rarely delve into of-the-moment political satire, and the tone throughout "Leo's Red Carpet Rampage" is just nutty enough that when the game nods to the #OscarsSoWhite movement, it isn't heavy-handed. In fact, "Leo's Red Carpet Rampage" succeeds at mocking the lack of diversity among the Academy Awards nominees while playing up the ridiculousness of award campaigns in general."
Before starting the project in earnest, Bjorn put together a very basic prototype for the game using Construct 2. The game design and coding side of things was then put in the capable hands of Max van der Merwe, leaving Bjorn and Sam to focus on artwork and animation.
“Comedy is always hard to deliver in a video game, but Leo's Red Carpet Rampage nails it.”
From Bjorn’s earliest prototype, button-mashing was always a core feature. It harks back to an earlier era of games such as Track and Field, and introduces a level of noise and frenzied physical movement to the experience. We wanted the game to be loud, and cause a commotion, in a way that couldn’t be ignored in a communal environment like an office.
“The world needs Leonardo DiCaprio to finally win his Oscar. It just does...Until then, The Line has created the perfect game through which to vent all your frustrations."
We knew the characters would be a very important feature of this game. In these designs, Bjorn was able to capture striking likenesses with a very limited number of pixels.
After the initial rush of interest, the quantity of daily plays began to drop, at which point we decided to design an update. Actually we decided to make it complicated for ourselves and design 2 updates. One allowed you to play as Leonardo DiCaprio’s character from The Revenant, and the other allowed you to fight a giant golden robot with laser eyes and finally win the Oscar. We released both updates the day before Oscar night.